Rexel and Denmans sign two-season deal with the EFL
Electrical wholesaler Rexel and Denmans have signed a two-season deal with the EFL which will see the electrical wholesaler highlight its commitment to football across the EFL’s three divisions until the end of the 2026/27 season. The partnership with EFL is Rexel and Denmans’ first foray into English professional football and will see investment in grassroots football and strengthening of community ties.
Initiatives planned for 2025/26 season include the Goal-den Ticket Giveaway and the Powering Dreams Football Kit campaign which involves Rexel and Denmans providing new kits to grassroots football clubs thereby strengthening local community ties.
EFL Chief Commercial Officer, Ben Wright said: “With Rexel and Denmans branches situated in the heart of EFL communities, the partnership demonstrates the League’s ability to offer on the ground local activation, on a national scale. We’re proud to be Rexel and Denmans’ first-ever English football partner and look forward to helping build long-term engagement in our communities between customers, colleagues, Clubs and supporters.”
